welcome to upwave
est 2023
february
globally accessible
based in Miami
burning desire to shake up the status quo
Driven by a passion to redefine what a marketing agency can achieve, Upwave emerged in vibrant Miami, where creativity meets innovation. We were founded on the belief that marketing should not just look beautiful—it should drive powerful, measurable growth. From bilingual websites to impactful lead-generation systems, our team delivers custom strategies that truly resonate with your audience.
We’ve collaborated with diverse brands, transforming visions into realities and creating lasting impacts. Each project is an opportunity to innovate, and we thrive on making strategic ideas come alive. At Upwave, we're not afraid to challenge industry norms—we're here to elevate your brand above them.
at upwave agency, we operate on three core principles
our values
Radical Transparency
We tell it like it is. No sugar-coating, no corporate jargon — just straight-talking strategies backed by data and experience. Your success is too important for anything less than complete honesty.
01 ◡
Innovation at Speed
The business world doesn't wait, and neither do we. Our rapid-implementation methodology means you'll see real changes and measurable results within weeks, not months or years.
02 ◡
Human-First Approach
Behind every business challenge lies a human story. We dive deep into understanding your team, your customers, and your vision before crafting solutions that resonate on both a strategic and personal level.
03 ◡
the numbers don’t lie
Our results speak for themselves. We measure success not by effort, but by genuine growth, tangible outcomes, and lasting client relationships.
76
businesses transformed
◠
$12M
in combined client revenue
◠
95%
client retention rate
meet the team
We've assembled an elite team of industry veterans, creative strategists, and technical experts who share one common trait: an obsession with driving extraordinary results. Each team member brings a unique perspective and specialized expertise, ensuring you get a holistic solution to your business challenges.
vanessa sucre
Co-Founder // Marketing expert
sofia cummins
Co-Founder // The business brain
david purcell
Tech visionary // SEO wizard
zara williams
The Picasso of graphic design
aiden o'sullivan
Creative content genius
iman washington
Data + Insights hunter

the real talk
who we serve
After transforming 75+ businesses across multiple sectors, we've discovered where our magic works best. Here's where we create the most powerful transformations:
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We help tech startups and SaaS companies accelerate growth, optimize conversions, and scale their brands through strategic positioning, targeted digital campaigns, and powerful lead generation systems.
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From building compelling visual identities to launching profitable ad campaigns, we empower e-commerce and direct-to-consumer brands to enhance visibility, boost sales, and maximize customer lifetime value.
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For consultants, agencies, and firms, we craft polished digital presences and high-performance marketing funnels designed to attract qualified leads, increase conversions, and position your business as a trusted industry leader.
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We support health and wellness brands in creating authentic, engaging messaging and strategic marketing that connects deeply with their audiences, driving loyalty, credibility, and measurable growth.
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We love new challenges! Regardless of your industry, our adaptive marketing strategies are designed to uncover your unique strengths and amplify your impact. Let's discuss how we can help you thrive.
the upwave effect
When you work with us, transformation isn't just possible — it's inevitable. Our clients typically see:
37%
of revenue growth within the first year
40%
improvement in lead generation effectiveness
30%
growth in website traffic and engagement

Not sure if we’re a good fit?